Email Campaigns/Funnels/Nurture Sequences
Email marketing is one of the oldest AND most effective ways to build relationships with your customers and grow your business. Focusing all your attention on social media can backfire if you're putting all your eggs in one basket. Remember that time Facebook and Instagram went down for a few hours? Business owners with email lists could sit back and relax, content in the knowledge that they could still reach their customers while everyone else collectively lost their sh*t.
If you have news, products, or services worth shouting about (of course you do!) I can create trust-building, non-gimmicky email campaigns that will educate, inform, and guide people towards becoming your valued customers. This is a process that can't be rushed. You can't just show up in someone's inbox shouting about your latest product and expect them to just buy it there and then. No, no. You have to build trust and deliver value to show you're the real McCoy. Then, when you gently nudge them towards making a purchase after 3 or 4 emails, they'll feel comfortable and confident buying from you. Everyone's a winner!
What kind of emails do I write?
- Welcome emails (the ones that appear in people's inboxes after they've signed up for a juicy freebie* on your site)
- Nurture sequences/funnels (what comes after the welcome email; usually a series of 3 or 4 emails that let people get to know you and your business)
- Newsletters (weekly or monthly emails that keep your customers up to date with all your latest news, announcements, competitions, and exciting developments in your biz)
- Abandoned cart reminders (this lil workhorse of an email is an easy way to recover lost sales. It'll pop up a few days after someone has been on your site and gently remind them that they left something in their cart/basket)
*Don't have a juicy freebie, i.e. a lead magnet yet? No worries, I can help you with that too. Some examples of good lead magnets are: ebooks, short guides, checklists and templates. The key is to make it enticing and valuable for the reader so that they'll happily exchange their email address for it. Once you have them on your list, they're well on their way to becoming a loyal customer.