Copywriting Services
What do you need help with? I can quote you for individual projects or put together a custom package for you.
If you're not sure what you need, get in touch and I'll help you figure it out.
Website Content Audit
This is a really popular service and a great way to kick things off if you don't really know where to start. I'll conduct a thorough review of your website content with your brand voice, business goals and target audience in mind, and present you with a customized content strategy to boost traffic and site conversions. I'll assess everything from the layout to the readability, asking questions like:
- Does it speak to the visitor with clear, concise, benefit-oriented copy?
- Does it contain the most relevant SEO keywords?
- Does it offer helpful information that is easy for readers to scan?
- Does it guide visitors with links and CTAs that generate action (conversions)?
- Is the copy SEO-friendly, including appropriate title tags, alt tags and meta descriptions?
- Are the graphics optimised to ensure quick loading times?
- Are there any broken links?
- Is the brand voice, tone and style consistent across all pages?
After going through your site with a fine-tooth comb, I'll prepare a comprehensive report of your site’s strengths and opportunities for improvement. The report will include screenshots and details of the following:
- What’s working on your web pages
- What’s missing and how it can be improved
- Where your site ranks in search engines
- What’s displayed when your pages appear in search results
- How your competitors compare in search results, giving you valuable insights into how to position yourself as number one in your industry/niche.
We'll review the report together and discuss simple, strategic ways to improve results across the whole site (or in the most critical areas, depending on your budget).
Website Copy
Most websites need a Home page, an About page, a Products/Services page, a Contact page, and often a Frequently Asked Questions page. I can write the content for all those pages for you, with strategically placed keywords and phrases to improve your on-page SEO.
You want to make sure that you give the visitor all the information they need to make a decision on whether to buy from you or keep Googling. The content should be clear, concise, and flow nicely from page to page. With my help, your website will convert leads into customers while you sleep. Doesn't that sound nice?
Email Campaigns/Funnels/Nurture Sequences
Email marketing is one of the most effective ways to build relationships with your customers and grow your business. If you have news, products, or services worth shouting about (of course you do!) I can create trust-building, non-gimmicky email campaigns that will educate, inform, and guide people towards becoming your valued customers.
This is a process that can't be rushed. You can't just show up in someone's inbox shouting about your latest product and expect them to just buy it there and then. No, no. You have to build trust and deliver value to show you're the real McCoy. Then, when you gently nudge them towards making a purchase after 4 or 5 emails, they'll feel comfortable and confident buying from you. Everyone's a winner!
Product Descriptions
You might have the most amazing product in the world, but nobody is going to buy it if it sounds about as interesting as watching grass grow. I'll make sure that the benefit is front and centre stage so that there's no question in the consumer's mind when it comes to clicking 'Add to Cart'.
Social Media Content
We'll work together to outline your goals, identify your target customer, and define which social media platforms will best suit your business. Then I'll come up with engaging content that will keep your audience informed and feeling more connected to your business.
Blog Posts
Do you have a blog section on your website that needs a bit of TLC? Are people more likely to find a tumbleweed floating across their screen than an engaging, informative blog post?
If that's the case, hand the reins over to me. I'll keep it updated with fresh, SEO-friendly content that's relevant and packed with value for your readers. Research shows that businesses with blogs generate 67% more leads than those without, so it's well worth including in your marketing strategy.
Newsletters
Weekly or monthly newsletters are an easy way to keep your customers up to date with all your latest news, announcements, competitions, and exciting developments within your biz.
Bios/'About Me' pages
Ah, writing about yourself... it's one of the most difficult things to do, but absolutely necessary when you have your own business. Now more than ever, people want to know who they're supporting with their hard-earned cash. They want to know your story and what sets you apart from your competitors.
I can help bring that story out of you and tell it in a non-boring, non-cheesy way, and I'll always give you 3-4 versions (long, medium, and short/very short) so you're covered for your website and all your social media profiles.
SEO-Friendly Copy
Getting visitors to your website is half the battle - the other half is getting them to stick around. Firstly, when someone searches for information relating to your products or services, you want to make damn sure that your business makes an appearance on Page 1 - preferably as close to the top as possible!
Google (and other search engines) will rank your website higher than your competitors if it contains high quality, valuable content that's written with your target customer in mind.
Gone are the days of cramming in as many keywords as possible, which resulted in everything sounding like it had been written by a robot. Oh no. Google doesn't like that any more, and neither do the actual humans reading it.
Keywords are important, but your content has to be well-written, informative, and enjoyable to read. You also need to make sure you hook the visitor with a strong headline and a clear CTA (Call To Action). I'll make sure it ticks all those boxes for you.
I also write:
- Banner Ads (Facebook, Instagram, etc.
- Landing Pages
- Tag Lines
- Sales Pages
- Press Releases
- Brochures
- eBooks
- eCourses
- Scripts for Presentations, Videos and Podcasts