WEBSITE COPYWRITING


Website Content Audit

This is a really popular service and a great way to kick things off if you don't really know where to start. I'll conduct a thorough review of your website content with your brand voice, business goals and target audience in mind, and present you with a customized content strategy to boost traffic and site conversions. I'll assess everything from the layout to the readability, asking questions like:

 

- Does it speak to the visitor with clear, concise, benefit-oriented copy?

- Does it contain the most relevant SEO keywords?

- Does it offer helpful information that is easy for readers to scan?

- Does it guide visitors with links and CTAs that generate action (conversions)?

- Is the copy SEO-friendly, including appropriate title tags, alt tags and meta descriptions?

- Are the graphics optimised to ensure quick loading times?

- Are there any broken links?

- Is the brand voice, tone and style consistent across all pages? 

 

After going through every page with a fine-tooth comb, I'll report back to you on your site’s strengths and opportunities for improvement. The report will include screenshots and details of the following:

 

  • What’s working on your web pages
  • What’s missing and how it can be improved
  • Where your site ranks in search engines
  • What’s displayed when your pages appear in search results
  • How your competitors compare in search results, giving you valuable insights into how to position yourself as number one in your industry/niche.

 

We'll review the report together and discuss simple, strategic ways to improve results across the whole site (or in the most critical areas, depending on your budget).

 

Website Copy

Most websites need a Home page, an About page, a Products/Services page, a Contact page, and often a Frequently Asked Questions page. I can write the content for all those pages for you, with strategically placed keywords and phrases to improve your on-page SEO. 

 

Getting visitors to your website is half the battle - the other half is getting them to stick around. Firstly, when someone searches for information relating to your products or services, you want to make damn sure that your business makes an appearance on Page 1 - preferably as close to the top as possible!

 

Google (and other search engines) will rank your website higher than your competitors if it contains high quality, valuable content that's written with your target customer in mind. Gone are the days of cramming in as many keywords as possible, which resulted in everything sounding like it had been written by a robot. Oh no. Google doesn't like that any more, and neither do the actual humans reading it.

 

Keywords are important, but your content also has to be clear, concise and enjoyable to read. You want to hook the visitor with a strong headline, content that flows nicely from page to page, and clear CTAs (Calls To Action) in the appropriate places. Your site should give the reader all the information they need to make a decision on whether to buy from you or keep Googling. I'll make sure it ticks all those boxes for you. 

 

With my help, your website will convert leads into customers while you sleep. Doesn't that sound nice? 

 

Blog Posts

Do you have a blog section on your website that needs a bit of TLC? Are people more likely to find a tumbleweed floating across their screen than an engaging, informative blog post?

 

If that's the case, hand the reins over to me. I'll keep it updated with fresh, SEO-friendly content that's relevant and packed with value for your readers. Research shows that businesses with blogs generate 67% more leads than those without, so it's well worth including in your marketing strategy. Every business is different, and some will be more suited to blogs than others - but publishing even one or two blog post a month will help establish your credibility and position you as an authority in your industry. 

 

Product Descriptions

You might have the most amazing product in the world, but nobody is going to buy it if it sounds about as interesting as watching grass grow. I'll make sure that the benefit is front and centre stage so that there's no question in the consumer's mind when it comes to clicking 'Add to Cart'. 

 

Bios/'About' Pages

Ah, writing about yourself... it's one of the most difficult things to do, but absolutely necessary when you have your own business. Now more than ever, people want to know who they're supporting with their hard-earned cash. They want to know your story and what sets you apart from your competitors.

 

I can help bring that story out of you and tell it in a non-boring, non-cheesy way, and I'll always give you 3-4 versions (long, medium, and short/very short) so you're covered for your website and all your social media profiles.